Social Media Musts for Small Businesses
Facebook

Use Facebook

5 Social Media Marketing Tips for Small Businesses Facebook presents great, low cost marketing prospects for small businesses. Facebook has over 300 million users, and although this is an excessive number of people for a small business to be targeting, Facebook allows for localised advertising, which may find you the potential customers you are looking for.

If you aren’t already active on Facebook, you should start now. Sign up and secure your company’s username. If you use your company name for your personal account, you won’t be able to use it for your Business Fan Page, so be aware of this. Search for your competitors and see what kind of Facebook pages they have built, and the number of fans or friends they have accumulated. You can learn how they are using Facebook to market their products/service by assessing their timeline. What photos or comments have been posted? Are they engaging their fans (i.e. are fans commenting and liking their posts)?

You can also run hyper-local adverts on Facebook. These will target Facebook users in your area. That way, if you are a newsagent in Inverness, you won’t be advertising to people in Bradford, who are unlikely to be buying from your shop in the immediate future.

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Use Twitter

5 Social Media Marketing Tips for Small Businesses Twitter offers a tremendous marketing platform for small businesses. Even if you intend to tweet in your own name, it’s a good idea to reserve an account in the name of your company.

The Twitter search engine is a great tool for small businesses. Search terms related to your business, and search for your competitors. As you did with Facebook, find out how they are using it to market and brand. You can also search for your company name, in case people are already talking about you.

You can really leverage Twitter by using advanced tools such as TweetDeck, Seesmic and Tweetie. These will give you more flexibility and control over your Twitter marketing strategy than you will get on the actual Twitter website.

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Write a Company Blog

Although more attention is generally focused on social networks than company blogs, blogs are still important for small businesses. Become the expert in your field by writing great content, which will be useful and interesting for people to read. Share this content via Twitter and Facebook. Make sure you are also interested in your topic. A blog requires a lot of time and energy and you don’t want to be stuck writing about something that bores you.

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Use LinkedIn

5 Social Media Marketing Tips for Small Businesses LinkedIn is a business oriented social network for professionals. With 50 million users from over 200 countries, it is important to be a part of this network.

To get started, reserve your personal name, and your business name on a company page. LinkedIn has some great features that most people don’t use, for example ‘recommendations’. You can ask clients and customers to recommend you on LinkedIn after a successful job or service provided. Recommendations come in useful as they cause your LinkedIn profile come up high in search engine results.

You can also use LinkedIn groups to promote your business and establish your expertise in certain fields. Find groups that have a connection to your company and involve yourself in their conversation. Answer questions where possible and prove yourself knowledgeable about specific topics related to the product or service you provide. If there isn’t a group that interests you, you should consider starting one.

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Use Multimedia

5 Social Media Marketing Tips for Small Businesses Multimedia (video, audio, photos) can be quite complicated, but it does provide great social media marketing opportunities.

YouTube is a fantastic social tool, and it is constantly adding features that make it a useful marketing device for small businesses. Even simple videos can make a difference. If you are already posting videos to your company blog or website, consider uploading them to YouTube to reach a broader audience, and then embed the code from YouTube in your site. You can also share the link to the video via Twitter and Facebook.

Pinterest is also a brilliant for social media marketing, especially if you sell a product. Pictures of your product can easily be shared by your followers and consequently viewed by potential customers. This method of marketing doesn’t feel commercial, which is a big benefit for both consumers and businesses. If you provide a service, consider making an infographic which can be shared, detailing your expertise in your line of business.

These social media networks can be utilised to generate leads, build relationships with customers and brand your business, but it does require time and effort to see results. It may, if you are unsure of how to use these sites or simply don’t have the time to learn, be beneficial to hire a social media agency or digital marketing consultants to take care of your social media marketing.

Digital Marketing Specialists

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